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The stronger a brand gets in a particular category, the weaker it gets in others
Jack Trout
founder, Trout & Partners
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If your culture doesn’t fit your strategy, it will create huge problems
John Kotter
founder, Kotter International
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Whenever a blue ocean is created, competition is rendered irrelevant
W Chan Kim & Renee Mauborgne
professors of strategy , INSEAD
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The inability to let go is far more damaging than any threat of competition
Jason Jennings
motivational speaker and corporate coach
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Most successful investments are where the odds are against you but if you succeed, you do in a big way
Richard Zeckhauser
professor of political economy, Harvard Kennedy School
You can read the first edition of Masterspeak that was published in 2013. Some of the world's finest thinkers offer their insights, advice and food for further thought in this Collector's Issue.
